About me:Ritu brings a wealth of experience in marketing to MavenMagnet. Prior to MavenMagnet, Ritu worked with Johnson & Johnson in various marketing roles across product categories ranging from consumer products to medical devices in India and Hong Kong. She also led cross-functional teams for new product launches, planned integrated marketing campaigns and spearheaded new initiatives in the field of digital marketing and customer relationship management. She is an Electronics Engineering graduate, and earned her MBA in Marketing and Strategy from Management Development Institute, Gurgaon, India and Bocconi University, Milan, Italy.

Venture DescriptionMaven is a term popularized by author Malcolm Gladwell in his book The Tipping Point. These are subject matter experts who play a critical role in success or failure of a product or service. Mavens tend to kick start the word of mouth epidemic and their friends, neighbors or coworkers rely on their expert advice. They differ from paid consultants in that they pass on their advice not for money or business, but simply for the love of it! They are the enthusiasts - people who are willing to shell out a premium to be the first ones to explore and experiment anything new. This very zeal of these seemingly weird people adds a greater credibility to their opinion. In today's superbly connected world, mavens have quietly acquired a force to recon with. They have access to new information weapons - blogs, communities, newsgroups and innumerable other virtual networking opportunities - to express themselves and extend their reach. We at MavenMagnet help you listen to your mavens and embrace them in a manner that they become quasi sales. Now that is stronger than any other sales initiative in this world!