About me:Mulchand is an entrepreneur by profession and photographer by heart. He loves start ups and have three different start ups to his credit. Apart from Meter Down, he has started Barcode Media in 2007 - a photography venture that specializes in portfolio services for up coming models and new actors in the industry. In 2012, he founded Photo Corner - a venture that helps individuals become better photographers by imparting photography knowledge through classroom training and photography workshops.

Venture DescriptionWe help media planners and brand managers reach out to the masses in the most effective and innovative way by advertising on auto rickshaws. Meter Down was one the finalist selected and awarded at the Power Of Ideas 2010 which was jointly organized by IIM- A and The Economic Times. Meter Down is a pioneer in auto rickshaw advertising and has launched India's first auto rickshaw magazine called 'Meter Down'.